Marketing Your Dental Practice – Choosing a Digital Marketing Vendor
Successful dental practices typically use a number of mediums to market their business. Most popular being a great website, SEO, Facebook, Google paid advertising and direct mailers. I would spend some time talking to at least three vendors and check what they have to offer and their strategy. Choosing a digital marketing partner can be a challenge.
The key is to ask the right questions. Here is a small list to get you started:
A. Does the content/blog posts stay on my website in case things don’t work out?
B. What is your monthly fees?
C. Does the monthly fees include:
a. Search engine optimization?
b. How many landing pages does the monthly fees include?
c. Does it include Google PPC campaigns?
D. If you charge a separate fees for PPC campaign, is it a flat fees?
E. How many dental practices your company works with in 10 miles of my practice location? (I’d prefer a company with no other competing practices as a client.)
F. What is the minimum contract period?
G. What is your cancellation fees?
H. What differentiates you from other digital marketing companies?
I. How many dental practice does the person working with my practice work with?
J. How many years has he/she worked marketing dental practices?
Before signing up ask them for referrals and talk to at least 2 of their clients.
Best of Luck